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Fat Head Keywords: The Naturally Generated Words To Make Your Website Successful

Website owners often look to maximize visitors on their websites. The question is, how do you do it? As a website owner, expect to introduce offers to attract buyers and increase popularity. While targeted audience can yield better conversion ratio, you cannot ignore website traffic.

What strategy are you using to make your website popular? Most internet marketers will look forward to Search Engine Optimization (SEO) as one of the core methods to increase traffic. And when it comes to SEO, fat head keywords play an important role.

Fat Head Keywords – The Advantages

Most website owners focus on SEO keywords, focusing on the words their audience is more likely to type in the search bar. Some even focus on the long phrases visitors might be interested in. However, many leave out on fat head keywords because well, the competition might seem just too high.

Far head keywords are the general words that are most frequently searched by the users of the search engines. Also known as head tail terms, these tend to be shorter and less precise than long tail terms that are more specific and often longer.

Fat head keywords bring in more traffic and require less amount of research work. It's a great way to rank higher in the longer term. The keywords in the website content also enable the website owner to meet their online conversion goals. Search engines have their own search algorithms by which they determine the relevance of these fat head keywords.

How Do You Do Your Research?

Here are simple ways to start implementing fat head keywords in your site.

1. Understand, which is which

‘Fifa soccer’ is a fat head keyword and so is say NFL games. However, a long tail keyword is “where can I buy NFL games.” Suppose you need to search for shoes. If you type ‘shoes’ in the search bar, that is a generic term and is a fat head keyword. On the other hand, if you type ‘shoes for girls online in USA’, then that is more specific and is known as a long-term keyword.

So, what should you use and when?

Fathead keywords are a great method to increase the traffic. However, remember that all visitors you get from these fat head keywords may not be interested in what you offer. You will need long tail keywords to attract more specific and targeted visitors.

2. Analyze the Terms

To include these Fathead keywords, you need to analyze the general keywords relevant to your site first. Define the services that describe your website the best. What services do you offer? They can be some of the best fat head keywords.

3. Check out the relevancy

When a list of these keywords has been created, there are online free tools available that will help to ascertain the performance of these keywords. Google Adwords keyword tool is one of the most popular ones. Enter your keywords and Adwords will tell you just how much of a competition you have. The higher the competition, the more budget will you need. Narrow down your list of keywords based on the keyword competition and your budget.

4. Use them in content

Understand the type of content you should have in the individual pages and in blogs. Create blogs and services with keywords that are directly relevant to your business. Use these keywords in the headings and sub-headings of the content and don't forget to bold them.

With these fat head keywords, you can see appreciable amount of improvements in the amount of traffic.

While fat head keywords are a great way of popularizing websites, remember that you do need long tail keywords to reach out to targeted audience. More, fat head keywords often have high competition, so you need a good strategy and budget to rank high on these keywords. Nevertheless, maintaining a tradeoff between the two can go a long way in improving your rankings among the search engines. 

Web Content Long Tail Keywords

Long tail keywords are one of the best known ways to connect with people, especially customers. They are excellent if one knows how, where and when to use them. A wonderful example is in small or upcoming businesses. The pages are unlikely to appear on top of an organic search. This is simply because there are many upcoming entrepreneurs, hence high competition. But if the business specializes in totally unique stuff, of the same items that were produced by the first (small or upcoming) business, then the keywords will definitely appear on top of organic search and be helpful to customers looking for the product. Example let us say clothes business. An upcoming cloth designer sells classic dresses. Because of high competition, keyword "dresses" might not appear on top of an organic search. If the designer decides to specialize in, let’s imagine, wedding design-work dresses. Then the keywords like, "wedding design-work dresses" will reach the customers who want exactly those types of clothes.

Long tail keywords is developing proper and reliable communication between your products, that are produced by your business and your customers or intended group of people.

It is important to remind you that, your website can be made or broken by ranking the right keywords. You ought to be careful then, because it all begins by entering and searching words at the search box. Keyword research is absolutely crucial and valuable. It yields fruitful results in the field of search marketing. One gets to know his/her consumers properly and their needs. Keyword research cannot be underestimated because it will help you get the right bunch of visitors on your site. In simple terms, long tail keywords are to a couple of words, two, three or four keywords which are straight and specific to what you are selling. When someone wants to buy something, they have already made up their minds on what exactly to buy, and how the product they want should look like. So, they are going to use a specific search engine.

Those search phrases are not only common searches for educational or research. They totally convert to sales level of your business. Keyword research is very important to SEO (search engine optimization). Commonly, long tail search are terms which are low-volume terms while the other called fat head search are commonly related to high-volume terms. Whilst is also good to remember that, most commonly known search terms are fat head. Fat head search terms are more summarizing and general while long tail search terms go a bit deeper into searches. Long tail search terms are more specific than being so general and focused on the point topic. For example, fat head search terms, keyword would be "doctor" without further explanation of direction, location or more specifics about it.

Another advantage of long tail search terms over fat head is cost. This principle can well be traced back if we look at demand and supply. We had talked earlier a little bit about competition, but here, I will remind you that competition for fat head is more higher than long tail search terms. So, definitely fat head terms are expensive. It therefore goes without saying that it is cheaper to achieve long tail terms.