Website owners often look to maximize
visitors on their websites. The question is, how do you do it? As a website
owner, expect to introduce offers to attract buyers and increase popularity.
While targeted audience can yield better conversion ratio, you cannot ignore
website traffic.
What strategy are you using to make your
website popular? Most internet marketers will look forward to Search Engine
Optimization (SEO) as one of the core methods to increase traffic. And when it
comes to SEO, fat head keywords play an important role.
Fat
Head Keywords – The Advantages
Most website owners focus on SEO
keywords, focusing on the words their audience is more likely to type in the
search bar. Some even focus on the long phrases visitors might be interested
in. However, many leave out on fat head keywords because well, the competition
might seem just too high.
Far head keywords are the general words
that are most frequently searched by the users of the search engines. Also
known as head tail terms, these tend to be shorter and less precise than long
tail terms that are more specific and often longer.
Fat head keywords bring in more traffic
and require less amount of research work. It's a great way to rank higher in
the longer term. The keywords in the website content also enable the website
owner to meet their online conversion goals. Search engines have their own
search algorithms by which they determine the relevance of these fat head
keywords.
How
Do You Do Your Research?
Here are simple ways to start
implementing fat head keywords in your site.
1.
Understand, which is which
‘Fifa
soccer’ is a fat head keyword and so
is say NFL games. However, a long tail keyword is “where can I buy NFL games.”
Suppose you need to search for shoes. If you type ‘shoes’ in the search
bar, that is a generic term and is a fat head keyword. On the other hand, if
you type ‘shoes for girls online in USA’, then that is more specific and
is known as a long-term keyword.
So, what should you use and when?
Fathead keywords are a great method to
increase the traffic. However, remember that all visitors you get from these
fat head keywords may not be interested in what you offer. You will need long
tail keywords to attract more specific and targeted visitors.
2.
Analyze the Terms
To include these Fathead keywords, you
need to analyze the general keywords relevant to your site first. Define the
services that describe your website the best. What services do you offer? They
can be some of the best fat head keywords.
3.
Check out the relevancy
When a list of these keywords has been
created, there are online free tools available that will help to ascertain the
performance of these keywords. Google Adwords keyword tool is one of the most
popular ones. Enter your keywords and Adwords will tell you just how much of a
competition you have. The higher the competition, the more budget will you
need. Narrow down your list of keywords based on the keyword competition and
your budget.
4.
Use them in content
Understand the type of content you
should have in the individual pages and in blogs. Create blogs and services
with keywords that are directly relevant to your business. Use these keywords
in the headings and sub-headings of the content and don't forget to bold them.
With these fat head keywords, you can
see appreciable amount of improvements in the amount of traffic.
While fat head keywords are a great way
of popularizing websites, remember that you do need long tail keywords to reach
out to targeted audience. More, fat head keywords often have high competition,
so you need a good strategy and budget to rank high on these keywords.
Nevertheless, maintaining a tradeoff between the two can go a long way in
improving your rankings among the search engines.